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Wiley InterScience | |||||||||||||
 Journal of Computer-Mediated CommunicationVolume 12 Issue 3, Pages 801 - 823 Published Online: 6 Jun 2007 © 2010 International Communication Association Published on behalf of the International Communication Association
Abstract | References | Full Text: HTML, PDF (Size: 461K) | Related Articles | Citation Tracking  In Google We Trust: Users' Decisions on Rank, Position, and Relevance Copyright 2007 International Communication Association ABSTRACTAn eye tracking experiment revealed that college student users have substantial trust in Google's ability to rank results by their true relevance to the query. When the participants selected a link to follow from Google's result pages, their decisions were strongly biased towards links higher in position even if the abstracts themselves were less relevant. While the participants reacted to artificially reduced retrieval quality by greater scrutiny, they failed to achieve the same success rate. This demonstrated trust in Google has implications for the search engine's tremendous potential influence on culture, society, and user traffic on the Web. Received: 17 May 2007; Accepted: 01 June 2007; | 
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