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Wiley InterScience | |||||||||||||
 Journal of Computer-Mediated CommunicationVolume 13 Issue 1, Pages 100 - 122 Published Online: 17 Dec 2007 © 2010 International Communication Association Published on behalf of the International Communication Association
Abstract | References | Full Text: HTML, PDF (Size: 140K) | Related Articles | Citation Tracking  Every Blog Has Its Day: Politically-interested Internet Users' Perceptions of Blog Credibility Copyright 2008 International Communication Association ABSTRACTThis study employs an online survey to examine U.S. politically-interested Internet users' perceptions of the credibility of blogs. The article focuses on the influence of blog reliance compared to motivations for visiting blogs in determining blog credibility. The study found that blogs were judged as moderately credible, but as more credible than any mainstream media or online source. Both reliance and motivations predicted blog credibility after controlling for demographics and political variables. Reliance proved a consistently stronger predictor than blog motivations. Also, information-seeking motives predicted credibility better than entertainment ones. Received: 03 December 2007; Accepted: 14 December 2007; | 
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