Consumer Activism, Commercialism, and Curriculum Choices: Advertising in Schools in the 1930s

doi:10.1111/j.1542-734X.2007.00465.x

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Wiley InterScience

The Journal of American Culture

Volume 30 Issue 1, Pages 68 - 80

Published Online: 23 Feb 2007

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Consumer Activism, Commercialism, and Curriculum Choices: Advertising in Schools in the 1930s

Inger L. Stole ¹ and Rebecca Livesay ¹

¹ University of Illinois

Inger L. Stole is an Assistant Professor in the Institute of Communications Research at the University of Illinois. She is the author of Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. Rebecca Livesay received her M.S. from the Department of Advertising at the University of Illinois. She works in the consumer advocacy field.