If you are seeing this message, you may be experiencing temporary network problems. Please wait a few minutes and refresh the page. If the problem persists, you may wish to report it to your local Network Manager.
It is also possible that your web browser is not configured or not able to display style sheets. In this case, although the visual presentation will be degraded, the site should continue to be functional. We recommend using the latest version of Microsoft or Mozilla web browser to help minimise these problems.
Wiley InterScience | ||||||||||||
  Psychological ScienceVolume 18 Issue 12, Pages 1099 - 1105 Published Online: 20 Nov 2007 © 2009 Association for Psychological Science
Abstract | References | Full Text: HTML, PDF (Size: 113K) | Related Articles | Citation Tracking  Research Article When Gains Loom Larger Than Losses: Reversed Loss Aversion for Small Amounts of Money Copyright Copyright © 2007 Association for Psychological Science ABSTRACTABSTRACT—Previous research has generally shown that people are loss averse; that is, they weigh losses more heavily than gains. In a series of three experiments, we found that for small outcomes, this pattern is reversed, and gains loom larger than losses. We explain this reversal on the basis of (a) the hedonic principle, which states that individuals are motivated to maximize pleasure and to minimize pain, and (b) the assumption that small losses are more easily discounted cognitively than large losses are. (Received 1/8/07; Revision accepted 4/28/07; Final materials received 5/8/07) | 
|
Member Benefit
| ||||||||||
