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Wiley InterScience | |||||||||||||
  Asian Economic JournalVolume 21 Issue 1, Pages 19 - 46 Published Online: 23 Mar 2007 Journal compilation © 2009 East Asian Economic Association and Blackwell Publishing Ltd.
Abstract | References | Full Text: PDF (Size: 152K) | Related Articles | Citation Tracking  Supermarkets in Vietnam: Opportunities and Obstacles * Maruyama (corresponding author): Graduate School of Business Administration, Kobe University, 2-1 Rokkodai, Nada-ku, Kobe 657-8501, Japan. Email: mmaru@kobe-u.ac.jp. Trung: same address as Maruyama. Email: 029b111b@stu.kobe-u.ac.jp. We would like to express our special thanks to an anonymous referee and to the Managing Editor Hiro Lee for very helpful and constructive comments on an earlier version of our paper. The research for this study was supported by a Grant-in-Aid for Scientific Research from the Japan Society for the Promotion of Science and the Ministry of Education, Culture, Sports, Science and Technology of the Japanese Government. doi: 10.1111/j.1467-8381.2007.00245.x Copyright © 2007 The Authors Journal compilation © 2007 East Asian Economic Association and Blackwell Publishing Ltd KEYWORDS supermarkets • consumer behavior • traditional market • probit model KEYWORDS D12 • L81 • M31 ABSTRACTThe present paper is the first study to link the perceptions of Vietnamese consumers to the barriers and prospects related to the development of supermarkets in Vietnam by applying quantitative and statistical analysis to Hanoi consumer survey data. It is found that shopping habits related to the purchase of fresh produce in traditional markets, combined with the proximity and low prices these outlets provide, act as a major deterrent to supermarket development. Supermarkets have made considerable advances in the sales of processed food and non-food products. However, without expanding their fresh food category, lowering prices and enhancing their location convenience, supermarkets cannot expand their current position. Received 4 August 2006; accepted 18 December 2006 | 
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IT'S TIME TO RENEW
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