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![]() Business Strategy ReviewVolume 18 Issue 3, Pages 65 - 70 Published Online: 7 Sep 2007 © 2009 London Business School
Abstract | References | Full Text: PDF (Size: 178K) | Related Articles | Citation Tracking When the blind lead Copyright 2007 London Business School ABSTRACTIt's called confirmation bias. When facing a major decision, one exhibits an unwillingness to admit conflicting data – no matter how salient – to influence a closed point of view. Peter S. Cohan examines the disease and offers a cure. |
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