Disruptive Innovation: In Need of Better Theory*

doi:10.1111/j.1540-5885.2005.00177.x

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Wiley InterScience

Journal of Product Innovation Management

Volume 23 Issue 1, Pages 19 - 25

Published Online: 23 Dec 2005

Published on behalf of the Product Development & Management Association

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Disruptive Innovation: In Need of Better Theory^*

Constantinos Markides

Address correspondence to: Constantinos Markides, London Business School, Sussex Place, Regent's Park, London NW1 4SA, England. Tel: (+44) 20 7262 5050. Fax: (+44) 20 7724 7875. E-mail: cmarkides@london.edu.

^*I would like to thank Tina Chini, Danneels Erwin, Michael Jacobides, Peter Moran, Yiorgos Mylonadis, and Freek Vermeulen for numerous helpful comments and suggestions.