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Wiley InterScience | ||||||||||||||
  Journal of CommunicationVolume 56 Issue 1, Pages 69 - 87 Published Online: 10 Mar 2006 © 2009 International Communication Association Published on behalf of the International Communication Association
Abstract | References | Full Text: HTML, PDF (Size: 144K) | Related Articles | Citation Tracking  Virtual Cultivation: Online Worlds, Offline Perceptions Copyright 2006 International Communication Association ABSTRACTThe first longitudinal, controlled experiment of a video game explored the presence of cultivation effects due to play. Over the course of 1 month, participants in an online game changed their perceptions of real-world dangers. However, these dangers only corresponded to events and situations found in the game world, not other real-world crimes. This targeted finding is at odds with the broader spreading activation postulated by some cultivation researchers. The results, their implications for theory, and the study of games are discussed. Received: 13 December 2005; Accepted: 22 February 2006; | 
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