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Wiley InterScience | ||
  Journal of PoliticsVolume 68 Issue 3, Pages 657 - 673 Published Online: 4 Jul 2006 2007 Southern Political Science Association
Abstract | References | Full Text: HTML, PDF (Size: 224K) | Related Articles | Citation Tracking  The Incumbent in the Living Room: The Rise of Television and the Incumbency Advantage in U.S. House Elections Copyright 2006 Southern Political Science Association ABSTRACTThis study shows that the growth of television contributed to the rise in the incumbency advantage in U.S. House elections during the 1960s. Incumbents received positive coverage throughout their term and were generally more newsworthy and better funded than their challengers during the campaign. Less-educated voters, for whom television presented a new, less demanding source of news, were most affected by local television. Analysis of National Elections Studies data reveals that less-educated respondents were more knowledgeable about the incumbent and more likely to vote for the incumbent in districts with television stations. Aggregate analysis shows that incumbents' vote margins increased in proportion to the number of television stations in their districts. Manuscript submitted 21 April 2005 |  |
