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Wiley InterScience | ||||||||||||
  Psychological ScienceVolume 17 Issue 11, Pages 939 - 943 Published Online: 27 Nov 2006 © 2009 Association for Psychological Science
Abstract | References | Full Text: HTML, PDF (Size: 74K) | Related Articles | Citation Tracking  Research Report Hungry for Money: The Desire for Caloric Resources Increases the Desire for Financial Resources and Vice Versa Copyright Copyright © 2006 Association for Psychological Science ABSTRACTABSTRACT—This report attempts to provide an evolutionary explanation for humans' motivation to strive for money in present-day societies. We propose that people's desire for money is a modern derivate of their desire for food. In three studies, we show the reciprocal association between the incentive value of food and of money. In Study 1, hungry participants were less likely than satiated participants to donate to charity. In Study 2, participants in a room with an olfactory food cue, known to increase the desire to eat, offered less money in a give-some game compared with participants in a room free of scent. In Study 3, participants' desire for money affected the amount of M&M's (Received 10/5/05; Revision accepted 2/13/06; Final materials received 2/28/06) | 
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