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Wiley InterScience | |||||||||
  Journal of Applied Social PsychologyVolume 35 Issue 9, Pages 1894 - 1910 Published Online: 31 Jul 2006 © 2010 Wiley Periodicals, Inc
Abstract | References | Full Text: PDF (Size: 853K) | Related Articles | Citation Tracking  Youth Responses to Anti-Smoking Advertisements From Tobacco-Control Agencies, Tobacco Companies, and Pharmaceutical Companies
Copyright 2005 V. H. Winston & Sons, Inc. ABSTRACTEmotional reactions to anti-smoking advertising (e.g., fear, sadness, anger) may play an important role in promoting smoking-related attitudinal and behavioral change. Overall, 278 youth completed response ratings of 16 different elements of 50 anti-smoking ads made by tobacco-control agencies, tobacco companies, and pharmaceutical companies. Compared with tobacco-control ads, tobacco-company ads were more likely to elicit positive emotions and less likely to elicit negative emotions and to be of interest to youth. Compared with tobacco-control ads, pharmaceutical company ads were less likely to elicit negative emotional responses or cognitively engage youth and more likely to elicit positive emotions. These findings suggest that youth may be unlikely to respond to tobacco-company advertising in ways that may lead to a lower likelihood of smoking. | 
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