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  Current Directions in Psychological ScienceVolume 14 Issue 5, Pages 234 - 237 Published Online: 25 Oct 2005 © 2009 Association for Psychological Science
Abstract | References | Full Text: HTML, PDF (Size: 67K) | Related Articles | Citation Tracking  When Is More Better? On the Relationship Between Magnitude and Subjective Value Copyright Copyright © 2005 American Psychological Society KEYWORDS magnitude • affect • scope neglect • evaluability ABSTRACTAbstract—We examine three determinants of the relationship between the magnitude of a stimulus and a person's subjective "value" of that stimulus: the process by which value is assessed (either by feeling or by calculation), the evaluability of the relevant magnitude variable (whether the desirability of a given level of that variable can be evaluated independently), and the mode of evaluation (whether stimuli are encountered and evaluated jointly or separately). Reliance on feeling, lack of evaluability, and separate evaluation lead to insensitivity to magnitude. An analysis invoking these factors provides a novel account for why people typically become less sensitive to changes in the magnitude of a stimulus as magnitude increases. | 
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