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Wiley InterScience | ||||
  AddictionVolume 100 Issue 6, Pages 837 - 851 Published Online: 21 May 2005 Journal compilation © 2010 Society for the Study of Addiction Published on behalf of the Society for the Study of Addiction
Abstract | References | Full Text: HTML, PDF (Size: 149K) | Related Articles | Citation Tracking  RESEARCH REPORT Designing cigarettes for women: new findings from the tobacco industry documents Copyright 2005 Society for the Study of Addiction KEYWORDS Cigarette product design • gender-based smoking behavior • tobacco industry • women targeting ABSTRACTAims To examine internal tobacco industry research on female smoking patterns and product preferences, and how this research has informed the design of female-targeted cigarettes and impacted smoking behavior among this target population. Design Research was conducted through a systematic web-based search of previously secret industry documents made publicly available through the 1998 Master Settlement Agreement. Findings This study provides evidence that the tobacco industry has conducted extensive research on female smoking patterns, needs and product preferences, and has intentionally modified product design for promotion of cigarette smoking among women. Cigarette manufacturers responded to changing female trends by focusing on social and health concerns as well as promoting dual-sex brands that also featured traditional female style characteristics. Conclusions Product features responsive to female-identified needs and preferences may contribute to differences in female smoking patterns. Assessment of female-targeted product differences should inform smoking cessation and prevention programs tailored to women. Overall, these findings underscore the need for further investigation of effects of targeting on smoking behavior, health outcomes and regulation of tobacco products by public health agencies. Submitted 10 May 2004; initial review completed 23 July 2004; final version accepted 7 January 2005 | 
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