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Wiley InterScience | ||||||||||||||
  Human Communication ResearchVolume 30 Issue 1, Pages 102 - 120 Published Online: 10 Jan 2006 © 2010 International Communication Association Published on behalf of the International Communication Association
Abstract | References | Full Text: PDF (Size: 137K) | Related Articles | Citation Tracking  The Interplay of News Frames on Cognitive Complexity Copyright 2004 International Communication Association ABSTRACTThis research considers how distinct news frames work in combination to influence information processing. It extends framing research grounded in prospect theory (Tversky & Kahneman, 1981) and attribution theory (Iyengar, 1991) to study conditional framing effects on associative memory. Using a 2 × 3 experimental design embedded within a probability survey (N= 379), tests examined the effects of two different frame dimensions—loss-gain and individual-societal—on the complexity of individuals' thoughts concerning the issue of urban growth. Findings indicate that news frames interact to generate more or less complex cognitive responses, with societal-gain frame combinations generating the most detailed cognitions about the causes, components, and consequences of urban growth. Directions for research on media framing are discussed. | 
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