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Wiley InterScience | ||
  Creativity and Innovation ManagementVolume 12 Issue 3, Pages 130 - 136 Published Online: 11 Sep 2003 © 2009 Blackwell Publishing Ltd
Abstract | References | Full Text: PDF (Size: 68K) | Related Articles | Citation Tracking  Innovate or Die: Is that a Fact? Copyright Blackwell Publishing Ltd, 2003 ABSTRACT'Innovate or die'. This mantra has been repeated so many times – by the media, governments, business leaders, business professors, consultants and management gurus – that people have come to assume it is actually true. This article explores why have business leaders been so prone to fall for such a naïve message, and shows how it has caused them to overlook the true sources of long-term high performance. |
