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Wiley InterScience | ||||||||||||||
  Communication TheoryVolume 13 Issue 4, Pages 345 - 365 Published Online: 10 Jan 2006 © 2010 International Communication Association Published on behalf of the International Communication Association
Abstract | References | Full Text: PDF (Size: 126K) | Related Articles | Citation Tracking  An Interactive Communication Technology Adoption Model Copyright 2003 International Communication Association ABSTRACTIn the evolving research arena of mediated communication technology adoption and uses, one of the most valuable developments involves the increased integration of distinct communication research traditions. This emerging fusion presents an unprecedented opportunity for communication researchers to share, confer, and challenge the "native" tradition that each has followed. This article proposes an integrated research model and explains how it can serve as the basis for mediated communication technology adoption research. In particular, this proposed model is intended to provide a research framework for studying the factors that help shape adoption decisions of various communication technologies and the potential impact of technology adoption on the social system, audiences, and use patterns. | 
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