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Wiley InterScience | ||||||||||||||
  Journal of Consumer AffairsVolume 42 Issue 1, Pages 106 - 112 Published Online: 22 Feb 2008 Copyright 2009 by The American Council on Consumer Interests
Abstract | References | Full Text: HTML, PDF (Size: 46K) | Related Articles | Citation Tracking  Potential and Pitfalls of Applying Theory to the Practice of Financial Education Copyright 2008 by The American Council on Consumer Interests ABSTRACTResearchers are increasingly using interdisciplinary theory to bring rigor to the practice of financial education. Practitioners often do not see the value of the theory because it does not coincide with their observations of how people behave, and researchers do not yet have enough experience with interdisciplinary theory to demonstrate its usefulness to practitioners. If carefully applied, theory can be used to set appropriate financial goals and to positively change consumers' financial behaviors. Better communication can bridge the gap between theory and practice to the benefit of the consumer. Received: 13 December 2007; Accepted: 21 February 2008; | 
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 | Journal of Consumer Behaviour |
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