|
If you are seeing this message, you may be experiencing temporary network problems. Please wait a few minutes and refresh the page. If the problem persists, you may wish to report it to your local Network Manager.
It is also possible that your web browser is not configured or not able to display style sheets. In this case, although the visual presentation will be degraded, the site should continue to be functional. We recommend using the latest version of Microsoft or Mozilla web browser to help minimise these problems.
Wiley InterScience | ||||||
  AddictionVolume 83 Issue 1, Pages 11 - 18 Published Online: 24 Jan 2006 Journal compilation © 2010 Society for the Study of Addiction Published on behalf of the Society for the Study of Addiction
Abstract | References | Full Text: PDF (Size: 645K) | Related Articles | Citation Tracking  The Movies and the Wettening of America: the media as amplifiers of cultural change Copyright 1988 Society for the Study of Addiction to Alcohol and Other Drugs ABSTRACT
By around 1930, the movies were a very 'wet' medium. The attractive picture they presented of drinking as part of a cosmopolitan, affluent lifestyle reflected and popularized a generational revolt against 'Victorian morality'. In a kind of 'pornography of drinking', filmmakers reacted to code restrictions on showing drinking with increasingly bold teases, until some movies around 1930 appear to have been made with the idea that the audience will pay to watch people, and particularly women, drinking. After Repeal (1933), the movies continue to show much drinking, but without the self-conscious symbolization of the preceding years. The movies amplified as they carried the new understandings of drinking. | 
|
