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Wiley InterScience

Cultural Anthropology

Cultural Anthropology

Volume 23 Issue 2, Pages 361 - 398

Published Online: 12 May 2008

©2009 American Anthropological Association


Published by the American Anthropological Association on behalf of the Society for Cultural Anthropology
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"SURVIVAL IS YOUR BUSINESS": Engineering Ruins and Affect in Nuclear America
JOSEPH MASCO 1
  1 University of Chicago
Copyright ©2008 American Anthropological Association
KEYWORDS
ruins • affect • nuclear age • security state • war • visual culture • film

ABSTRACT

In this article, I interrogate the national cultural work performed by the mass circulation of images of a nuclear-bombed United States since 1945. It argues that the production of negative affect has become a central arena of nation-building in the nuclear age, and tracks the visual deployment of nuclear fear on film from the early Cold War project of civil defense through the "war on terror." It argues that the production and management of negative affect remains a central tool of the national security state, and demonstrates the primary role the atomic bomb plays in the United States as a means of militarizing everyday life and justifying war.


DIGITAL OBJECT IDENTIFIER (DOI)
10.1111/j.1548-1360.2008.00012.x About DOI

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Anthropology